Monday, March 7, 2011

Selling the "open" idea - part 2

See part 1

In the last post I identified three ways of being "open". All these three ways lead to something very new. As it starts to generate value, the open enterprise begins to act as an attractor, spreading the collaboration meme and making the idea of competition lose its sense. If you find a successful open enterprise commercializing a product similar to one that you want to develop, why in the world would you compete with it? The door is wide open for you to join the open enterprise, to add new features to the existing products, to take advantage of the already existing pool of resources. I think it is wiser to network with the open enterprise, to add to its economical activities and benefit in doing so. Remember, the Value Exchange Mechanism on which the DN is built rewards you in proportion to the value you put in. Imagine that you present a new car design to GM and that they grant you access to their facility to build it, and that they allow you to take a cut from the profits generated by selling your model, based on your contribution. Stop dreaming, this will never happen because GM is NOT an open enterprise. It is NOT designed to serve YOU the creator and the worker, but to exploit human capacity.

If something in the last statement feels even slightly repugnant for you, that's because you see another important thing: the future massive transfer of talent from closed, hierarchical and monopolistic institutions of exploitation to the open enterprise. If we build an economically viable open enterprise it WILL spread, because it makes people feel better, empowered, respected for what they are and valued for what they can provide; because it offers a  fair deal to everyone. This is why I want to launch our invention in this new way, even before the paradigm shifts in the mainstream, knowing that I need to swim against the current, because I think we are in tune with the future. In my opinion, the "open" idea is a big idea, it is the way of the future. So I tell my partners to look around and see everything opening up, software, the media, education, governance, etc. There is already a clear pattern emerging. 

Usually, when I reach this stage in my discussions I get the following reaction: "You can't make competition disappear, this is what drives innovation and production". I agree that competition has its role to play. It actually doesn't disappear, it is displaced and somewhat hidden. The DN's Value Exchange Mechanism doesn't allow free riding or parasitizing. Your reward is proportional to the value you put in. Hence there is a race within the DN to get your ideas accepted by the rest of the group and to contribute as much as you can. Our goal is to enable large scale collaboration and I think the best way to do that is through openness. I also think that the DN's Value Exchange Mechanism preserves powerful incentives for individuals to innovate and to work hard.  

See also

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